Forming relationships and partnerships is a crucial part of running a business. Establishing and maintaining strategic alliances is key to enjoying success in the wedding and event industry. With this in mind we would like to present to you our current partners who all offer something unique and different and help to support our students as they start their new career.
We are very excited to announce a Media Partnership with Event Solutions that will see us actively working with them to distribute our weekly Wedding Wednesday Report and to provide articles for Event Solutions Magazine. Our CEO, Kylie Carlson, will also be speaking at the Event Solutions Idea Factory again in Las Vegas in 2014. In an exciting move Event Solutions is evolving their brand still further by fully embracing the digital age with a new online resource; one that will deliver even more content and create an even deeper connection to the events industry.
We've formed a creative partnership with Sara Burnett, the owner and editor of Burnett's Boards. Sara has created new course material on that ever-so-important marketing tool for wedding planners and designers today – the inspiration board. In less than a year, Sara created a successful blog in the saturated bridal blogosphere that today rivals the traffic of other, more established blogs. One aspect of Burnett’s blog, and the courses she teaches in Hawaii where her business is based, is that of inspiration boards. Sara’s video will cover many elements of this art form such as how to work with wedding clients in the first step of inspiration generation, source images, and how to format, create, credit and then share these boards.
Sara has so much to share with our students and her blog is the perfect place to go to if you are in need of inspiration. She has positioned herself as an expert in the field of inspiration boards. She has been very successful in business and in marketing, making her the ideal person from which our students can learn.
Wedding Industry Experts
This year we have once again partnered with Wedding Industry Experts to support the Wedding Industry Experts Awards for 2013. This is a great partnership as WIE have a couple of different strings to their bow. As well as running the awards they also have a panel of industry experts in a number of fields, and every week they ask them a question related to the operation of their business or their specific area of expertise. This information is then compiled into report format and available for those interested. This content is not readily available from any other source which makes it an invaluable tool.
On top of this they also offer a Peer Verification System for Expert Status. This service helps couples identify wedding professionals who are trusted and respected by their peers. Gaining Expert Status is the ultimate mark of respect for your abilities and professionalism because it has been awarded to you by other wedding vendors who have nothing to gain by acknowledging your expertise.
Sasha Souza is an internationally acclaimed wedding and event designer and author of Signature Sasha: Magnificent Weddings by Design. She is the recipient of numerous industry awards and was also named by Modern Bride magazine as a “Top 25 Trendsetters” in the wedding design industry. Sasha is a regularly featured media celebrity wedding and event designer and she is a regular speaker for Event Solutions, Eventology and ISES events. Her speaking engagements have even taken her as far as Tokyo, Japan to speak about the hottest trends in event design.
Sasha has partnered with WEI to produce a 10-part course aimed at professionals who want to take their business the next level and become a Certified Wedding Designer (CWD). Signature Sasha: A Certified Wedding Designer Master Course incorporates five case studies from weddings Sasha has designed and focuses on the business of wedding design...marketing, pricing, logistics, photography, site selection, and more...culled from Sasha’s extensive experience and knowledge working with high-profile clients. Click here to read more about the course.
We have three software partners that we work with here at WEI and students have access to the software to use throughout their course. You can read more about our software partners here, but we have also listed them below: